Social Media
Social Media Pays
It is exactly
where the money is today.
71% of American adults using the
internet also use social media.
Social media is review sites,
blogs, friend sites, forums,
video sites and more.
In order to be ahead of your
competition, you need to connect
and interact with your prospects
through this medium as well.
PowerHouse SEO provides you the
power to connect and interact
with your prospects -- giving
you the visibility and
credibility to drive your
success driven business into
explosive growth!
Drive Demand, Grow Revenue, and
Build Brand Dominance
The right social media campaign
will build new, stronger and
more meaningful and trusting
connections with prospects. And
it can be done by driving your
message via viral networks. This
means
having "like-minded" communities
become your referral sources
through reviews, comments, and
authentic validation - resulting
in online awareness that is
measureable, with more relevant
traffic and new sales.
Why? Because more than ever,
people are talking. They want to
be sure. They want to hear it
from someone they trust or from
someone who is like them.
Consumers today make decisions based on “social proof” – what like and
kind people say.
You Can Dominate With Social
Media Optimization
Your website must be relevant.
Relevance is a function of the
times.
Today, newspapers are no longer
relevant. Things that were
relevant yesterday for new
business just don't produce the
same results today.
Why did
Microsoft invest hundreds of
millions of dollars in Facebook?
Why did Rupert Murdoch buy
MySpace? Why did Google Buy
YouTube? In short, they wanted
to remain relevant where
consumers spend their
discretionary time.
When a social media optimization
campaign is well managed,
consumers become both your
direct and indirect fans.
They spread the word both
online, through email and
offline. Many times it happens
without them even being
conscious.
For instance, when a friend asks
someone if they know of a good
provider of a specific service,
many times today people will
respond with someone they see or
something they have read or will
quickly read on a review site.
What is Social Media
Optimization?
Social Media Optimization
is an array of methods to
generate publicity and new
business through social media,
online communities, review sites
and community websites.
SMO involves a concentrated and
concise plan and campaign
including:
·
Video Hosting Channels
·
RSS Feed Syndication
·
Professional Social Networks
·
Social Networking Profiles,
Pages, Groups and Custom
Networks
·
Wiki Entries
·
Social Bookmarking Sites
·
Blogs, Micro-Blogs, and Blog
Directories
·
Online Photo Galleries
Focus on Driving Traffic from Sources Other Than Search Engines
Social media optimization also
drives viral marketing - where
word of mouth is created not
through friends or family, but
through the use of networking in
social bookmarking, video and
photo sharing websites, hence
the term "Going Viral".
With tens of millions of people
using social media sites daily,
it is crucial to be there. This
means keeping you front and
center with your audience's
attention to both connect and
speak to them in real time.
An active social media presence
is a key component to getting
and maintaining your client and
communities trust. Trust turns
into referrals, and more
exposure, and in doing so
driving more sales and business.
Social Media Will Drive Business for Almost Any Website and
Offline Business
People are more easily
influenced through social media
than any other online forms
because the probability of the
information they are reading
being an ad or paid for is
reduced in their minds.
In many cases, your competition
is not yet fully there. Many
industries have scores of
competitors that have yet to
fully leverage social media and
in doing are losing revenue
opportunities.
Studies show that up to 20% of
consumers will frequent one or
more social medial and review
sites before making a buying
decision. Ignoring the
importance of being dominant in
these spaces is a decision to
retreat from that business.
Social Media Optimization Means
Powerful Viral Traffic and
Dominant Brand Building!
Building a social media campaign
is highly complex
– and would take an additional
30 pages to lay out exactly how
it’s done.
Plus – we’re experts at
getting your website on Google
page 1 organically.
We leave the Social Media
Optimization to the social media
experts.
You won’t find us
claiming expertise in all areas
– in fact, it’s a little hot
button with us, as we’ve met so
many self-proclaimed “experts”
in all areas of the internet –
which makes it more than hard to
believe they’re experts at
anything other than
self-promotions.
We stopped
trying to be everything to
everyone many years ago.
It didn’t work.
You want organic traffic?
You wanna be on Google
page 1?
We’re the experts, and
it’s our only expertise. Period.
